News & Events

from Ian Macleod Distillers

IAN MACLEOD CELEBRATES NEW GLENGOYNE WEBSITE

15th May 2004

* Ian Macleod Distillers launch
Glengoyne's newly designed website,

www.glengoyne.com

 

* The site was built as part of Ian
Macleod's latest marketing campaign to develop its Glengoyne Single Malt brand
in the UK and position Glengoyne as THE REAL TASTE OF MALT - 'The Authentic
taste of Malt Whisky untainted by Peat Smoke'

 

* Ian Macleod's campaign aims to
place Glengoyne in a class of its own, at the opposite end of the whisky
spectrum from the rugged highland malts and heavily peated Islays.

 

* All brand communications now
reflect the peat-smoke free element of Glengoyne and capitalise on its unique,
crafted production and the malt's smooth, pure taste. This is reflected with
the traditional and light and airy theme of the website.

 

* The site features a contemporary
look, with all-new graphics and copy. It is highly consumer orientated and
contains a vast wealth of information including the history of Glengoyne, its
people, its award success and its unique method of whisky making.

 

* Iain Weir, Head of Marketing at
Ian Macleod Distillers Ltd, said: "The website was built to emphasise the
one true element that differentiates Glengoyne single malt whisky from its
competitors - its taste. The new site contains a host of features that should
appeal to a wide range of users including the history of the product, a virtual
tour of the distillery, distillery - corporate entertainment and a link to our
brand new on-line shop for all Glengoyne products, including personalised
bottles."

 

For more information contact:

 

Iain Weir

Ian Macleod Distillers Ltd

T: +44 (0)1506 852205

 

Kate Nimmo

Profile Plus

T: +44 (0) 131 554 6111

 

Notes to Editors:

 

Glengoyne Single Highland Malt
Scotch Whisky:

Award-winning Glengoyne is one of
the leading premium malt whiskies in the

world. The single malt has been distilled
at Glengoyne distillery since

1833. It is the only malt marketed
as being "The Authentic taste of Malt

Whisky untainted by Peat Smoke"
- The Real Taste of Malt. The Glengoyne

portfolio consists of the 10 years
old, 17 years old, 21 years old and 28

years old, as well as limited
special bottlings of Glengoyne.

 

In 2003 Ian Macleod Distillers Ltd
acquired Glengoyne Distillery, and the

Glengoyne Single Malt and Langs
Blended Whisky brands. The acquisition of

Glengoyne Distillery fulfils Ian
Macleod's strategic objective to become a

fully integrated distiller, blender
and bottler. Ian Macleod produces a

range of blended and malt whiskies,
as well as rum, gin and

vodka.

 

The premium malt whisky market has
shown substantial growth in recent

years and is the strongest growing
sector of the Scotch whisky industry.

The principal markets for the
Glengoyne single malt are the UK,

Scandinavia, France,
Germany and the USA. Glengoyne
17 Years Old was

voted World's Best Single Highland
Malt in the "Best of the Best" whisky

tasting, organised by "Whisky
Magazine". 62 Independent Industry Experts

took part in this blind tasting.

 

Glengoyne Distillery and Visitor
Centre - "Scotland's
Most Beautiful

Distillery":

Situated at Dumgoyne, on the
south-western edge of the Highlands, close to

Loch Lomond to the north of Glasgow, the distillery
is in an exceptionally

attractive location whilst also
being close to the population centres of

Glasgow and the Scottish central belt. For over 150 years the
distillery

has produced Highland
single malt whisky, and the current distilling

capacity is up to one million litres
of alcohol per annum. The Glengoyne

Visitor Centre attracts over 35,000
visitors per annum, as well as

entertaining significant numbers of
corporate parties. The Visitor Centre

strongly supports the marketing and
promotion of the Glengoyne malts and

the Langs blends.