News & Events

from Ian Macleod Distillers

CHIEFTAN'S RE-PACKAGED

19th October 2006

October 2006: The multi-award
winning Chieftain's Single Malt Scotch Whisky Limited Edition Collection is
being officially re-launched by Ian Macleod Distillers in a brand new designer
packaging.

 

 

A key element in the redesign is the
reinvigorated Chieftain's bottle tube, which is now a stylish light burgundy
metallic colour, adding a classic yet contemporary twist to this very high
quality malt whisky range. The new tube replaces the current gold tube.

 

Marketing Director, Iain Weir

commented; "The market for the whisky connoisseur is becoming increasingly
competitive and we therefore had to ensure that the Chieftain's packaging stood
out and reflected the superior value and excellence of the range vis a vis its
competition -We believe we have achieved this."

 

Ian Macleod individually selects a
strictly limited number of rare single malts from key Scottish distilleries to
bottle as Chieftain's. To highlight this, the new packaging has enlarged the
size of the distillery name on the front of the tube and bottle as well as the
wording on the back of the tube to focus on the exceptional class and heritage
of the Chieftain's collection.

 

Since 1936, Ian Macleod Distillers
have amassed an enviable cask stock from Scotland's many distilleries. These
award-winning whiskies range from classic 10 and 20 Year Olds to 50 Year Old
vintages. The current Chieftain's range includes malts distilled at some of the
most prized distilleries, and some from those that have been closed or mothballed.
The collection's hallmark is that each bottling meets the exacting standards of
Ian Macleod's highly trained selection panel. It must be fit for a King, a
Leader: in the Celtic world, a Chieftain.

 

For further information:

 

Ian Macleod Distillers Ltd on tel: 01506 852205 or www.ianmacleod.com

 

Chieftain's encourages responsible drinking

www.chieftanschoice.com

www.drinkaware.co.uk

www.scotch-whisky.org.uk

 

Contacts:

Iain Weir

Marketing Director

Ian Macleod Distillers Ltd

T. 01506 852205

E. iain@iainmacleod.com

 

Mary Porter / Alison Methven

Profile Plus

T. 0131 554 6111

E. mp@profileplus.co.uk

am@profileplus.co.uk