News & Events

from Ian Macleod Distillers

INNOVATIVE PACKAGING TAKES GOLD

11th January 2007

 Edinburgh, 11th January 2007 - SMOKEHEAD, the new Islay
Single Malt Scotch Whisky launched last year by Ian Macleod Distillers,
has won a Gold Medal in its debut at the Wine & Spirit Design
Awards 2007.

Competing in the Spirit category, Smokehead was
awarded a Gold Medal in recognition of its 'stand-out' contemporary
designer packaging which creates both 'wow' factor and brand value.

Designed
by London-based agency Navyblue, the strong upbeat design and packaging
of Smokehead appeals directly to the 'modern drinker' as well as
reflecting the explosive and powerful flavours of this heavily peated,
high quality Islay Single Malt.

Iain Weir, Director of
Marketing for Ian Macleod Distiller's, commented: "The response to
Smokehead since its launch has been outstanding. We are delighted that
the strong innovative branding and design of Smokehead has been
officially recognised by this award. "

A full list of winners
for the 2006/7 Wine & Spirit Design Awards can be found in the
January/ February issue of Wine & Spirit magazine on sale now.

SMOKEHEAD
is a stylish, contemporary, individual and exciting whisky, available
in premium bars and retailers across the UK and worldwide. Curious to
discover more, contact Ian Macleod Distillers Ltd on 01506 852205 or
visit www.smokehead.co.uk