News & Events

from Ian Macleod Distillers

Glengoyne named Official Whisky Sponsor of the World Fly Fishing Championships

15th December 2008

15 December 2008, Dumgoyne: Glengoyne Highland Single Malt Scotch Whisky, has been named official whisky sponsor for the World Fly Fishing Championships, which will take place for the first time in Scotland from 5-12 June 2009.

The biggest such event ever held in Scotland, the Championship will showcase Scotland's superb fishing and stunning scenery with teams from around the world competing for the coveted title of World Champions.

The various sectors for the Fips-Mouche World Fly Fishing Championship include the Lake of Menteith, Loch Leven, Loch Awe and Carron valley. For the river sector, beats on the River Tay have been organised.

The town of Drymen, on the banks of Loch Lomond, is to be the venue of the event, with the Buchanan Arms and the Winnock Hotel providing the accommodation and hospitality. The competition will give anglers from all over the world the opportunity to experience the unique fishing experience, breathtaking scenery and hospitality that Scotland has to offer.

Iain Weir, Marketing Director, commenting on the agreement said: "This sponsorship is the perfect synergy for Glengoyne.   With many of the events taking place within close proximity to the Glengoyne Distillery, it lets new and old visitors to the area create a more personal connection with the brand.  Already popular internationally and locally, the association with the World Fly Fishing World Championship will continue to increase awareness and build presence for the Glengoyne brand.

"Not only will Glengoyne be the official pouring brand of the competition but we will also be providing a number of commemorative prizes of personalised bottles of Glengoyne for the competition."

Dr.Neil McCarry, Scottish Anglers National Association International Organiser, commented: "This is the first time that the World Fly Fishing World Championships has ever been held in Scotland and we are delighted to have such an iconic Scottish brand supporting our event.  Competitors from approximately 24 countries  will be participating in the championships and I am sure Glengoyne's generous hospitality will help make the event one for them all to remember."

Modern fly fishing is said to have originated on the fast, rocky rivers of Scotland and northern England.  In recent years, interest in fly fishing has surged as baby boomers have discovered the sport.  Movies such as Robert Redford's film, A River Runs Through It, starring Brad Pitt, cable fishing shows, and the emergence of a competitive fly casting circuit, have also added to the sport's visibility.

Glengoyne 'The Real Taste of Malt' is one of the leading premium malt whiskies in the world and has been distilled at Glengoyne distillery since 1833. It has recently released three new single cask malts in addition to the award-winning core range, which includes a single malt 10 Years Old, 12 Years Old cask strength, 17 Years Old and 21 Years Old.

For further information visit: www.glengoyne.com

For further information on the World Fly Fishing Championships visit:

www.worldflyfishingchampionships2009.com

 

Glengoyne encourages responsible drinking

www.glengoyne.com  www.drinkaware.co.ukwww.scotch-whisky.org.uk

For images and further information, contact:



Alison Liddy 

Profile Plus

T:  0131 554 6111

E: al@profileplus.co.uk

 

For information on Glengoyne, contact :

Iain Weir, Marketing Director                             

Ian Macleod Distillers Ltd                                    

T: 01506 852205                                              

E: iain@ianmacleod.com                                  

 

For information on World Fly Fishing Championships, contact:

Dr. Neil W McCarry, International Organiser

Scottish Anglers National Association

n.mccarry@ntlworld.com