News & Events

from Ian Macleod Distillers

VisitScotland finds Smokehead just the ticket

24th January 2011

Following successful partnerships with iconic rock brands such as Marshall Amps and Classic Rock Magazine, Smokehead Islay Single Malt Scotch Whisky is now celebrating Glasgow's vibrant music scene with an exciting new competition with VisitScotland.

Promoted as part of VisitScotland's seasonal Winter White campaign, Smokehead is now selling all its UK standard bottles with on-pack promotional stickers offering fans the chance to win a luxury two night break in Scotland's largest, brightest city. Staying at the five star Glasgow Hilton, the lucky winner and guest will also receive their choice of music gig tickets for the SECC, courteous of TicketSoup.com.

The prize also includes breakfast both mornings, evening meals at The Hilton's stylish Cameron Restaurant and Ashton Lane's popular Grosvenor Bistro, entry to the West End's Viper Club,  £300 travel/spending money and of course a special bottle of Smokehead Whisky.

Iain Weir, Marketing Director of Ian Macleod Distillers, brand owners of Smokehead Whisky said: "Glasgow has one of the most exciting music scenes in the UK and working with VisitScotland to promote this is the perfect way for us to build on Smokehead's growing rock credentials, offering a competition that will really appeal to our target customer base.

"With our continued support for fantastic events such as this summer's High Voltage music festival and the Marshall Ultimate Band Contest, this is set to be a big music year for Smokehead. The Winter White promotion with VisitScotland is the ideal start to 2011."

Described as being like a cannonball, Smokehead is an explosive combination of peat, smoke and spice with some delicate sweetness. The single malt flavour is described as fresh, fruity and immense, with notes of sherry, iodine, toffee, smoke and sea salt. The taste hits the palate at once with cocoa, peat and some honey sweetness, before exploding with peppery spice and more earthy peat.

Smokehead is widely available throughout the UK and worldwide, RRP £31.99. Details of stockists can be found on the website www.smokehead.co.uk  

In his new book 101 Whiskies to Try Before You Die, Ian Buxton says of Smokehead 18 Years Old: "I saw Extra Black compared to the amplifier that goes all the way up to 11 in Spinal Tap. It is just as rock and roll as that."

To enter visit: www.visitscotland.com/whitemalt

www.smokehead.co.uk