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from Ian Macleod Distillers

Get a Taste for the New Look London Hill Gin from Ian Macleod Distillers

21st June 2012

Ian Macleod Distillers has unveiled its award-winning London Hill Gin.

Designed to better reflect the exceptional quality, authenticity and depth of flavour of London Hill Gin, the new packaging introduces a deeper 'gin green' to the original black and metallic silver colour palette, ensuring greater shelf standout and enhancing its premium status as one of the finest gins on the market.


 
Small, detailed colour illustrations on the front label reflect the unique selling points of the spirit.  New woodcut style juniper berries represent its subtle blend of natural botanicals, while the coloured 'Jenny Pot Still' illustration highlights London Hill Gin's traditional and iconic distillation process, as well as supporting the neck booklet story.
 
Production is now overseen by Master Distiller Rob Dorsett, who has 35 years of experience.
 
The new neck booklet also provides consumers with further insight into London Hill Gin's 1785 origins at the Langley Distillery in England, its 'single batch distillation' production, distinctive recipe of citrus, herbs and spices, as well as serving suggestions.
 
Ian Weir, Director of Marketing for Ian Macleod Distillers, commented: "London Hill Gin is an award-winning brand which we believe surpasses the market leaders in terms of quality and taste.  Premiumisation of the packaging to better reflect its status was therefore a key objective in the redesign.
 
"Secondly, we wanted to better communicate London Hill Gin's personality to consumers, reinforcing its meticulous distillation and selection process, as well as its subtle blend of natural botanicals."
 
With a bias of citrus tones that comes from the ribbons of citrus peels including lemon and sweet orange, London Hill Gin undergoes an individual maceration process that involves hours of mixing and infusing a number of botanicals. Ingredients include juniper berries from Italy and the Balkans, Bulgarian coriander, cassia bark from China, Madagascan cinnamon and liquorice from Italy.
 
London Hill Gin has won a hat trick of gold medals at the annual International Wine & Spirit Competition. The judges have commented on its "Good balance of fresh botanicals with juniper just peeping out above the rest. Complex flavours with coriander and angelica showing on a smooth palate, and a bright, fresh finish". They summed it up as "the epitome of London Dry Gin".
 
Delicious on its own, London Hill Gin goes well with tonic water, fresh orange juice and other mixers, and provides an "excellent base for a great Martini cocktail" (HOT Magazine).  Serve with a slice of orange to bring out the citrus twist.
 
London Hill Gin is bottled in a range of sizes and alcohol percentages: 1 litre at 43% and 1.5 litre, 70cl and 5cl at 40%.
 
For further information on London Hill Gin and Ian Macleod Distillers Ltd visit www.ianmacleod.com
 
Ian Macleod Distillers encourages responsible drinking
www.drinkaware.co.uk
 

For images and further information contact:
Alison Liddy / Jonathan Perkins
Freshwater Scotland
T:  +44 131 554 6111
E: alison.liddy@freshwater-uk.com / jonathan.perkins@freshwater-uk.com
 
Iain Weir, Marketing Director                                   
Ian Macleod Distillers Ltd                                              
T: + 44 1506 852205                                                        
E: iain@ianmacleod.com             
 
 
London Hill Gin tasting notes:
 
Nose: elegant and balanced, lemon and coriander blend excellently with juniper
 
Palate: Delicate to the taste, with different spices and flavours appearing one by one
 
Finish: The complexity continues, leaving the mouth wonderfully refreshed
 

Notes to Editors:
 
Dating back to 1785, gin at the Langley Distillery is produced the same way as it has always been, in copper pot stills.  One particular copper post still, 'Jenny', is responsible for all of London Hill Gin production.
 
A premium spirit, London Hill Gin undergoes a "single batch distillation" process overseen by Master Distiller Rob Dorsett, with 35 years of experience.  The consistent quality and integrity of the spirit is paramount, with each individual batch carefully checked by the Master Distiller before it is allowed to carry the name of London Hill Gin.
 
All ingredients are natural, with no artificial flavours, oils or essences used in the making of London Hill Gin.

More Information

For images and further information contact:
Alison Liddy / Jonathan Perkins
Freshwater Scotland
T:  +44 131 554 6111
E: alison.liddy@freshwater-uk.com
jonathan.perkins@freshwater-uk.com

 
Iain Weir, Marketing Director
Ian Macleod Distillers Ltd
T: + 44 1506 852205 
E: iain@ianmacleod.com