News & Events

from Ian Macleod Distillers

DFS Celebrates The New Release Of Wincarnis 1887 Liqueur

1st August 2013

Wincarnis 1887 liqueur has been unveiled in Singapore Duty Free Shopping (DFS) by Ian Macleod Distillers. 

The Wincarnis 1887 liqueur is based on a modern interpretation of a classic Victorian recipe for Wincarnis Tonic Wine, first formulated in 1887 in Norwich, England.

Sharing many of the same ingredients, Wincarnis 1887 liqueur has been created specifically for today's palate, produced with the same care and attention for quality and taste. The packaging has a contemporary but still traditional Victorian eye-catching design, which will give premium standout on shelf and encourage trial and sales.

The new Wincarnis 1887 has a rich and smooth taste; a delicate citrus complemented by cloves, cinnamon and nutmeg, with a fresh and clean finish leaving a moreish, beautiful spicy intensity. 

Andy Lane, Travel Retail Director at Ian Macleod Distillers, said: "This is an exciting development for the Wincarnis brand as it targets a younger audience with the launch of the new 1887 liqueur. The brand has been developed with the support of DFS and we are looking forward to continuing success with them as we increase sales.�

Wincarnis 1887 is available exclusively from Singapore DFS for six months with an RSP of S$59.00. 

 

 

 

More Information

For more information, please contact:

Sarah Dedecker at Taste Communications
E: sarah@tastecommunications.co.uk
T: 0131 225 7205