News & Events

from Ian Macleod Distillers

New Deal Just The Tonic For Edinburgh Gin

16th May 2013

The award-winning Edinburgh Gin brand from Spencerfield Spirit Company has been strengthened following an exclusive distribution agreement with Scotland's leading independent family owned distiller.

The deal, which is in place now, sees Ian MacLeod Distillers distribute independent family-run Fife-based Spencerfield Spirit Company's brands including Edinburgh Gin, Sheep Dip and Pig's Nose Whisky.

Edinburgh Gin is handcrafted in small batches with the finest Scottish juniper berries, pine, heather and 12 other carefully selected botanicals, distilled in a 200 year old Scottish copper pot still. This unique and distinctive gin is bottled in Edinburgh at 43% ABC.  Since its launch, Edinburgh Gin has won a string of international awards and exceeded sales expectations.

"We are delighted to add Spencerfield products to the Ian MacLeod portfolio, these brands are complementary to our existing portfolio,� commented Neil Boyd, UK Commercial Director for Ian Macleod Distillers.

"The premium gin market is buoyant and we see major opportunities for Edinburgh Gin throughout the UK. In addition, Sheep Dip and Pigs Nose whisky will provide a quirky alternative to our existing brands and play well with those looking for products with an additional point of difference�.

Commenting on the new partnership, which brings together two Scottish-based independent family firms, Alex Nicol, founder of Spencerfield Spirit Company added:  "Since we acquired our founding brands Sheep's Dip and Pig's Nose in July 2005, export sales have doubled annually.

"Whilst we enjoy strong distribution in important export markets and picked up Scotland Food and Drink's award for best Exporter in 2012, we need to grow our brands in the UK with a particular focus on the South and into London. The expertise, market knowledge and national sales presence that Ian Macleod Distillers brings will help deliver real growth for our brands."

Sold in over 20 international markets, Sheep Dip is an iconic malt whisky currently available in specialists and independents.  Handcrafted and produced in small batches featuring a blend of 16 individual Highland, Island and Speyside Single Malts all aged between eight and 21 years, Sheep Dip was first established in the UK in 1970. This was the first ever commercial vatted malt, which has always been produced in Scotland.  Highly original and distinctively different, Pig's Smooth Scotch Whisky is renowned for its smooth blend of Invergordon grain and Speyside, Islay and Lowland malts matured in first fill American Oak barrels between five and seven years.

 

More Information

For more information, please contact Neil Boyd, UK Commercial Director, Ian Macleod Distillers on 01506 852205 or Alex Nicol, founder of Spencerfield Spirit Company on 01383 412144.

 Issued by:
Sarah Dedecker
Taste Communications
T: 0131 225 7205